I was sorely disappointed when the Loyal3 investing platform was absorbed into FolioFirst last year. Sure it had disadvantages and limitations (limited number of stocks, only batch trade) but as in life, you get what you pay for. A transaction fee of $0 for a buy, $0 for a sale was nothing to sneeze at. With the monthly service fee FolioFirst wanted I figured I’d be ahead in the game by just transferring my shares to my regular broker and paying their $4.95 fee as needed (which isn’t monthly purchases with this group of stocks). I did look at other alternatives (RobinHood, Stockpile, WiseBanyan) but each had their own drawbacks to my way of thinking.