Investors’ natural tendency to be most attracted to investments in domestic markets. Investors tend to focus more on their home markets and the companies that do business within these markets because they are familiar with them.
Much has been written on investors’ Home Country Bias recently. Studies and analyses have been performed. It’s real and this syndrome has infected most of the planet. But there is an antidote! But wait. Before we get too carried away, let’s take a closer look.